Marketing Major (BS)
College: College of Business, Economics, and Computing
The marketing program at UW-Parkside includes fundamental and business preparation courses (30 credits), upper-level foundation courses (18 credits), and marketing courses (18 credits). Students should declare a concentration as soon as possible after declaring the major.
Career possibilities include account executive, advertising manager, communication director, international buyers, market research analyst, product development director.
Program Learning Outcomes
- Marketing Major with a Business to Business and Sales Concentration Outcomes: Students will be aware and able to understand and apply concepts from core marketing topics, including buyer behavior, market research, product management, and promotions management. Students will be able to understand, apply, and communicate buyer behavior, concepts to a realistic business product situation. Students will be able to understand and apply personal selling techniques to industry standard. Students will be able to develop and execute a market research project to industry expectations in a community-based learning environment. Students will be able to develop and implement a marketing plan for a business product including management of supply and distribution channels.
- Marketing Major with a Business to Consumer and Digital Marketing Concentration Outcomes: Students will be aware and able to understand and apply concepts from core marketing topics, including buyer behavior, market research, product management, and promotions management. Students will be able to understand, apply, and communicate buyer behavior, concepts to a realistic consumer product situation. Students will be able to understand and apply promotions management concepts, and teams will be able to prepare and present promotions plans to industry expectations, applying concepts to realistic client situations. Students will be able to develop and execute a market research project to industry expectations in a community-based learning environment. Students will be able to utilize social media and digital marketing tools to basic industry standard to meet marketing objectives.
- Marketing Major with a General Marketing Concentration Outcomes: Students will be aware and able to understand and apply concepts from core marketing topics, including buyer behavior, market research, product management, and promotions management. Students will be able to understand, apply, and communicate buyer behavior, concepts to a realistic product situation. Students will be able to understand and apply promotions management concepts, and teams will be able to prepare and present promotions plans to industry expectations, applying concepts to realistic client situations. Students will be able to develop and execute a market research project to industry expectations in a community-based learning environment. Students will be able to develop and implement a marketing plan to basic industry standard to meet marketing objectives.
Requirements for the Marketing Major
An overall GPA of 2.5 in 300/400 level business foundation, major and concentration courses (including any transfer courses).
Common Fundamental, Preparation, and Core Course Requirements for all Business Majors
Business students should declare a major, and concentration if applicable, as soon as possible to stay on track toward graduation.
The following common requirements for all degrees in the business department are in addition to the university general education requirements.
| Code | Title | Credits |
|---|---|---|
| Fundamental Preparation Courses 1 | ||
| A minimum grade of C or better is required in each course below (C- is not acceptable). | ||
| Required Courses | ||
| ECON 120 | Principles of Microeconomics | 3 |
| ECON 121 | Principles of Macroeconomics | 3 |
| COMM 105 | Public Speaking for the 21st Century | 3 |
| QM 110 | Applied Quantitative Analysis in Business | 3 |
| Advanced Writing Course | ||
| Select one of the following: | 3 | |
| Advanced Composition | ||
| Technical Writing | ||
| Writing for Business and Industry | ||
| Fundamental Preparation Courses Subtotal | 15 | |
| Business Preparation Courses 1 | ||
| A minimum grade of C or better is required in each course below (C- is not acceptable). | ||
| ACCT 201 | Financial Accounting | 3 |
| ACCT 202 | Managerial Accounting | 3 |
| BUS 272 | Legal Environment of Business | 3 |
| QM 210 | Business Statistics I | 3 |
| QM 310 | Business Statistics II | 3 |
| Business Preparation Courses Subtotal | 15 | |
| Business Foundation Core Courses 2 | ||
| Students must acquire an overall average GPA of 2.5 in 300/400 level foundation, major and concentration courses. | ||
| QM 319 | Operations Management | 3 |
| MIS 320 | Management Information Systems | 3 |
| FIN 330 | Managerial Finance | 3 |
| MGT 349 | Organizational Behavior | 3 |
| MKT 350 | Marketing Principles | 3 |
| BUS 495 | Capstone in Strategic Management | 3 |
| Business Foundation Core Courses Subtotal | 18 | |
| Total Credits | 48 | |
- 1
Approved transfer classes worth fewer credits than the equivalent class can reduce the 15 credit requirement.
- 2
Approved transfer classes worth fewer credits than the equivalent class can reduce the 18 credit requirement.
Prerequisites for 300-400 level business courses:
- Major declared and accepted;
- Completion of a minimum of 54 credits;
- Minimum overall GPA of 2.00 (calculated with and without transfer grades);
- Be within 12 or fewer credits of completing general education requirements.
Requirements for the Marketing Major
| Code | Title | Credits |
|---|---|---|
| Common Fundamental, Preparation, and Core Courses | 48 | |
| Required Marketing Courses | ||
| MKT 354 | Marketing Research | 3 |
| MKT 355 | Buyer Behavior | 3 |
| Select a Concentration | 12 | |
| Total Credits | 66 | |
- 1
Approved transfer classes worth fewer credits than the equivalent class can reduce the 15 credit requirement.
- 2
Approved transfer classes worth fewer credits than the equivalent class can reduce the 18 credit requirement.
Marketing Concentrations
| Code | Title | Credits |
|---|---|---|
| Business to Business Sales and Marketing Concentration | ||
| Required Courses | ||
| MKT 458 | Personal Selling | 3 |
| MKT 467 | Selling of Financial Services | 3 |
| MKT 469 | Advanced Personal Selling | 3 |
| Select one Course: | 3 | |
| Introduction to Supply Chain Management | ||
| Promotions Management | ||
| Social Media Marketing | ||
| Advanced Digital and Social Media Marketing | ||
| Special Topics in Marketing | ||
| Internship | ||
| Total Credits | 12 | |
| Code | Title | Credits |
|---|---|---|
| Business to Consumer and Digital Marketing Concentration | ||
| Required Courses | ||
| MKT 358 | Promotions Management | 3 |
| MKT 450 | Social Media Marketing | 3 |
| MKT 453 | Advanced Digital and Social Media Marketing | 3 |
| Select one course: | 3 | |
| Services Management | ||
| Internet Marketing 1 | ||
| Personal Selling | ||
| Selling of Financial Services | ||
| Advanced Personal Selling | ||
| Special Topics in Marketing | ||
| Internship | ||
| Total Credits | 12 | |
- 1
MKT 353 recommended.
| Code | Title | Credits |
|---|---|---|
| General Marketing Concentration | ||
| Required Courses | ||
| MKT 358 | Promotions Management | 3 |
| MKT 450 | Social Media Marketing | 3 |
| MKT 458 | Personal Selling | 3 |
| Select one course: | 3 | |
| Introduction to Supply Chain Management | ||
| Advanced Digital and Social Media Marketing | ||
| Selling of Financial Services | ||
| Advanced Personal Selling | ||
| Special Topics in Marketing | ||
| Internship | ||
| Total Credits | 12 | |
General University Degree Requirements (Bachelor's Degree)
In addition to individual program requirements, students must also fulfill the following requirements:
| Requirement | Credits |
|---|---|
| Skills | 7-8 |
| General Education | 36 |
| Foreign Language** | 6-8 |
| Ethnic Diversity | 3 |
| Total | 52-55 |
** Transfer students in sustainable management, and health information management and technology collaborative, online degree-completion programs, the business management online degree-completion program, and the flexible option degree-completion program will be exempt from the university’s foreign language requirement. See appropriate academic section for further information.
| Code | Title | Credits |
|---|---|---|
| Reading and Writing | ||
| ENGL 101 | Composition and Reading | 3 |
| Computational Skills | ||
| Select one of the following: | 4-5 | |
| Quantitative Reasoning | ||
| Elementary Statistics | ||
| College Mathematics with Applications | ||
| College Algebra I | ||
| Total Credits | 7-8 | |
Degree Requirements
| Requirement | Credits |
|---|---|
| Minimum Total Credits | 120 |
| Upper Level Credits (300 level or above) | 36 |
| Residency | 30 |
Cumulative Degree GPA: 2.0 minimum