Marketing Certificate
The Graduate Level Marketing Certificate is designed for business professionals, with an undergraduate degree, to learn and develop necessary marketing skills for career advancement from entry-level to marketing management careers. The certificate is being offered through the established MBA-Marketing degree program. The certificate will include existing courses from the MBA-Marketing program.
Program Learning Outcomes
- Students will express a high level of communication and have the ability to apply critical thinking skills, as needed by effective business professionals.
- Students will possess leadership capacity and teamwork skills for business decision making and effective teamwork within groups.
- Students will understand the ethical implication of business decision making and recognize and apply solutions to ethical dilemmas.
- Students will demonstrate an understanding and core knowledge of marketing principles and apply those to marketing management decisions, while using marketing research to plan for and develop strategic marketing programs.
- Students will demonstrate knowledge of marketing management principles as it relates to the regional and global business environment.
Program-Specific Policies
Students cannot earn both a certificate in Marketing and an MBA degree with Marketing concentration.
Requirements for the Graduate Certificate in Marketing
The following students are eligible for the graduate level Marketing certificate:
- Current UW-Parkside MBA student with any concentration except Marketing
- Students with an undergraduate degree with GPA 2.75 or higher from an accredited institution AND 5 years of relevant professional experience (resume required).
- Students with an undergraduate business degree with GPA 2.75 or higher from an accredited institution.
- Students with any Master’s degree from an accredited institution AND 2 years of relevant professional experience (resume required).
- Students with Master’s degree in Business field from an accredited institution.
Students cannot enroll for a certificate in Marketing if they have already earned a UW-Parkside MBA degree with Marketing concentration.
Successful completion of the certificate requires a grade of C or better in each of the certificate courses and a certificate GPA of 3.0 or better.
| Code | Title | Credits |
|---|---|---|
| Required Course | ||
| MBA 752 | Marketing Management | 2 |
| Select three courses: | 6 | |
| Global Marketing Management | ||
| Integrated Marketing Communications | ||
| Social Media Marketing | ||
| Digital Marketing | ||
| Total Credits | 8 | |
University Requirements for Graduate Certificates
Graduate certificates are designed for students at one of the following levels:
- Students who have completed a baccalaureate or higher degree from a regionally accredited institution and are enrolled for graduate credit
- Students who are enrolled simultaneously in a graduate degree program
Students must meet the admission requirements of a degree seeking or non-degree seeking graduate student to be eligible to earn a graduate certificate. At least 75% of the credits must be earned after completion of a baccalaureate or higher degree and students must attain a GPA of 3.00 within the certificate courses.
Certificate programs are designed to develop a particular expertise or set of skills. Graduate certificate programs will require a minimum of 8 graduate-level credits. For graduate certificates, at least 50% of the credits must be at the 700 level. At least 60% of the credits for the graduate certificates must be earned at UW-Parkside for program residency. Individual departments and programs may require more than 60% of the credits to be taken at UW Parkside.
Certificate programs should not be confused with certification or licensure programs which lead to certification by an outside agency.