Digital Marketing Analytics Certificate
College: General
Digital Marketing Analytics will prepare students to collect, visually present, and analyze customer data using the latest technology tools to improve marketing strategies and campaign performance.
Program Learning Outcomes
- Collect, analyze and leverage customer data for digital marketing strategies.
- Utilize technology tools to collect, analyze, and visually present campaign data to facilitate improvement of digital marketing strategy.
- Build and optimize automation sequences for the buyer journey.
- Conduct market research to inform strategic position and identify appropriate target markets.
- Interpret campaign data and metrics to measure success and guide operational and strategic decisions.
Requirements for the Graduate Certificate in Digital Marketing Analytics
Admission to the Digital Marketing Certificates requires:
- A baccalaureate degree from a regionally accredited institution
- Overall undergraduate GPA on required transcripts of at least 3.0 on a 4.0 scale
Students need to submit transcripts and a current resume. For students who do not meet the GPA requirement, a provisional admission may be made based on additional information such as a statement of purpose and/or an interview with the applicant.
| Code | Title | Credits |
|---|---|---|
| Required courses | ||
| DMK 700 | SEO and Digital Marketing Research | 3 |
| DMK 705 | Customer Data Analysis and Decisions | 3 |
| DMK 710 | Digital Marketing Technologies | 3 |
| Total Credits | 9 | |
University Requirements for Graduate Certificates
Graduate certificates are designed for students at one of the following levels:
- Students who have completed a baccalaureate or higher degree from a regionally accredited institution and are enrolled for graduate credit
- Students who are enrolled simultaneously in a graduate degree program
Students must meet the admission requirements of a degree seeking or non-degree seeking graduate student to be eligible to earn a graduate certificate. At least 75% of the credits must be earned after completion of a baccalaureate or higher degree and students must attain a GPA of 3.00 within the certificate courses.
Certificate programs are designed to develop a particular expertise or set of skills. Graduate certificate programs will require a minimum of 8 graduate-level credits. For graduate certificates, at least 50% of the credits must be at the 700 level. At least 60% of the credits for the graduate certificates must be earned at UW-Parkside for program residency. Individual departments and programs may require more than 60% of the credits to be taken at UW Parkside.
Certificate programs should not be confused with certification or licensure programs which lead to certification by an outside agency.