Sport Management (SPMT)

Provides an overview of potential careers in the sports industries. Emphasizes skills and abilities needed to successfully obtain and retain a position within the sport field.

Prerequisites: None.

Offered: Yearly.

Addresses current issues, events, and headlines in sport management.

Prerequisites: None.

Offered: Yearly.

Examines selected topics in sport management.

Prerequisites: Varies by topic.

Offered: Occasionally.

Explores ethical and behavioral issues as they relate to current issues and problems in sport management. Includes college, youth and professional sport, academic standards, eligibility criteria, sportsmanship, gamesmanship, gambling, diversity, media, athletes as role models, and solving ethical dilemmas confronting professionals in sport management.

Prerequisites: None.

Offered: Fall, Spring.

Meets: Social & Behavioral Science: HKSM

Investigates past and present roles sport has played within our society including its impact on our educational system, the media, the family, and economic structures. Addresses heritage, social status, personality and race.

Prerequisites: None.

Offered: Fall, Spring.

Meets: Social & Behavioral Science: HKSM, Ethnic Diversity

Examines the business and governance structure of minor league baseball. Includes discussion on team ownership, market selection, hiring and human resource approaches, revenue generation and facility operations/expenses.

Prerequisites: None.

Offered: Spring (odd years).

Examines the development and transformation of sport from colonial times through the 21st century. Includes major sporting events and athletes that have helped to shape sport, how sport has intersected with other movements in society such as the civil rights and feminist movements, and, how societal shifts have impacted the trajectory of sport.

Prerequisites: None.

Offered: Occasionally.

Examines basic marketing concepts with application to sport organizations, including promotions and public relations, sponsorship, endorsements, consumer demographics, consumer behavior and market research.

Prerequisites: At least sophomore standing.

Offered: Yearly.

Focuses on the understanding of the strategic public relations techniques specifically as they apply to personal brands. Covers the passage of laws and rules governing the ability of student athletes to monetize their name, image and likeness (NIL). Discusses how athletic departments and brands interact with student athletes relative to personal branding and marketing opportunities.

Prerequisites: None.

Offered: Occasionally.

Explores game-day operations for sporting events. Includes work at UW-Parkside Athletic events, and shadowing a professional sports team.

Prerequisites: None.

Offered: Occasionally.

Explores planning, development, and management of intramural, recreational, and youth sports, including best practices, indoor/outdoor recreation, and tournament scheduling.

Prerequisites: None.

Offered: Occasionally.

Provides opportunity for second-year students in the major to develop skills for both college and career success.

Prerequisites: SPMT 100, at least sophomore status.

Offered: Yearly.

Examines selected topics in sport management.

Prerequisites: Varies with topic.

Offered: Occasionally.

Explains the basic legal system, terminology and principles as applied to sport management. Emphasizes identifying and analyzing legal issues, the ramification of those issues, and the means of limiting liability of sport organizations. Includes negligence, risk management, and contract law.

Prerequisites: Junior or senior standing.

Offered: Yearly.

An in-depth study of how professional and amateur sports organizations are governed and regulated. Topics include collective bargaining, league constitutions, commissioner/president powers, agent regulation and facility regulation.

Prerequisites: Junior or senior.

Offered: Occasionally.

Explores the business of e-sports including industry governance/administration, revenue generation and facility operations & development. Multi-career cross-listing: MSSM 515.

Prerequisites: At least sophomore status.

Offered: Occasionally.

Surveys sustainable business techniques employed by sports organizations in the areas of facility financing, facility development, marketing and event operations. Examines how sports organizations employ marketing techniques focused on and including sustainable/green concepts. Multi-career cross-listing: MSSM 539.

Prerequisites: Sophomore standing or above.

Offered: Spring (even years).

Examines how sports organizations interact with the media and fans/customers through various forms of electronic and social media. Multi-career cross-listing: MSSM 560.

Prerequisites: At least sophomore standing.

Offered: Yearly.

Provides an overview of the basics of sports broadcasting including radio, television and streaming platforms. Includes examination of how individuals enter and operate in the industry and practical application of skills. Multi-career cross-listing: MSSM 565.

Prerequisites: At least sophomore status.

Offered: Occasionally.

Covers the knowledge and skills necessary for event management through theoretical concepts and practical application. Includes planning, conducting, staffing, financing, and evaluating events. Encompasses development of medical emergency, evacuation, crowd control, registration and risk management plans. Community-based learning designation.

Prerequisites: Junior or senior standing.

Offered: Fall, Spring.

Meets: Community Based Learning

Explores planning, development, and management of sport and fitness facilities including standard-setting, financial planning, architectural design, functional concerns, budget, and personnel management.

Prerequisites: Junior or senior standing.

Offered: Yearly.

Provides opportunity to develop problem solving and critical thinking skills in relation to a career in sport. Covers issues and potential solutions that may occur in sport careers.

Prerequisites: SPMT 280, minimum of junior standing.

Offered: Yearly.

Examines selected topics in sport management.

Prerequisites: Varies with topic.

Offered: Occasionally.

Examines the design, collection, analysis, and use of data to measure performance and make decisions in competitive sports. Reviews basic concepts and skills needed to develop and apply analytic skills to sport from different perspectives: coaching, management, business, media, etc. Multi-career cross-listing: MSSM 600.

Prerequisites: Junior or senior standing.

Offered: Yearly.

Explores theory and applications in the fundamental business practices to sport management. Covers revenue sources, budget development, ownership, taxation, financial analysis and economic impact studies.

Prerequisites: Junior or senior standing.

Offered: Fall.

Explores basic sales and customer service concepts as applied to sports organizations. Includes sales techniques, prospect identification and customer service principles.

Prerequisites: At least sophomore standing.

Offered: Yearly.

Explores techniques employed by sport organizations to sell tickets. Covers how professional and amateur sport organizations retain and expand ticket sales on a consistent basis. Includes ticketing technology and ticket plans, as well as tactics for new sales, corporates sales, and retention.

Prerequisites: SPMT 430.

Offered: Yearly.

Dives into the entire sponsorship process as it relates to athletics and commercial sport operations, including the creation, and application of sponsorships to specific scenarios.

Prerequisites: SPMT 430.

Offered: Yearly.

Examines the development of successful fundraising programs in interscholastic and intercollegiate athletic programs. Multi-career cross-listing: MSSM 635.

Prerequisites: Junior or senior standing.

Offered: Yearly.

Provides opportunity to develop and apply professional skills through supervised work in the field of sport sales.

Prerequisites: SPMT 430, consent of instructor and department chair.

Offered: Occasionally.

Addresses significant issues faced by industry leaders in health and sport industries and explores practical resolution approaches. Multi-career cross-listing: MSSM 640.

Prerequisites: Senior Standing; AHS or SPMT major.

Offered: Occasionally.

Provides capstone experience for sport management majors in their last year. Discusses current industry materials and topics. Includes an individual research project.

Prerequisites: Accepted into sport management major; senior standing, minimum 2.5 major GPA.

Offered: Fall, Spring.

Examines selected topics in sport management.

Prerequisites: Varies with topic.

Offered: Occasionally.

Provides opportunity for practical application of the methods and techniques in various sports fields under supervisions of a SPMT faculty member. May be repeated for a maximum of 6 credits.

Prerequisites: Consent of instructor and department chair.

Offered: Fall, Spring, Summer.

Provides supervised field-based sport management experience in the conditions, practices, and environmental settings appropriate for the field. Requires placement approval by SPMT faculty member. Must be completed in the student's last year of coursework.

Prerequisites: Accepted sport management major with a minimum major GPA of 2.5.

Offered: Fall, Spring, Summer.

Provides opportunity to conduct independent work under appropriate faculty supervision.

Prerequisites: Consent of instructor and department chair.

Offered: Fall, Spring, Summer.